Category: Brand Marketing,
Client: Hercules Tires
Description: Playing off the "Strongman" logo of the Hercules Tire brand. I developed the brand campaign that features a strongman with a tread tattoo to impart strength, toughness & durability. The collateral campaign uses the same pose but implements it by transferring the personality of the brand onto everyday people. I developed this campaign and oversaw the execution of its elements.